Sunday, July 30, 2017

Last week, North America shot oh statistics

With an estimated $10 million on Friday, Sony's The Emoji Movie is going to be in a tight race with WB's Dunkirk for #1 at the weekend box office. Dunkirk landed an estimated $8 million on its second Friday in release and both films are looking to gross over $27 million for the weekend. It will largely come down to how Emoji plays over the weekend as opening day audiences gave the film a "B" CinemaScore, though kids under the age of 18 gave it an "A-".  

Focus' new release of Atomic Blonde landed in third place on Friday, bringing in an estimated $7.1 million with an expectation for an opening around $18-19 million. The film also received a "B" CinemaScore from opening day audiences 
 
Landing in fourth on Friday, but expected to finish third for the weekend is Universal's Girls Trip, which scored an estimated $6.2 million in its second Friday of release. The film is looking at an impressive 37% drop for the weekend and a three-day around $19.5 million should estimates hold. That's just a fraction less than the 35% average second weekend drop for films that opened in over 2,000 theaters and score an "A+" CinemaScore.